New rules affect TV viewing—“限娱令”来了：看卫视、观众如何接招

由英语学习—电话英语提供　　

        导读：或许你应该抓紧时间看一些热门娱乐节目了，因为明年1月新一轮“限娱令”生效(go into effect)后，它们中的一些可能就面临被毙掉的危险了。而在这个全民娱乐的时代，观众的期待又是什么？
　　For 21-year-old student Wang Zhexiao TV entertainment is a major source of fun in her life.
　　对于21岁的王哲晓(音译)来说，电视娱乐节目是她生活中的一大乐子。
　　From out-of-sync dancers in Supergirls and cross-dressing performers in China’s Got Talent to sharp-tongued commentators in dating show If You Are the One, she never grows tired of gossiping about emerging stars.
　　从《快乐女声》中舞蹈不协调的歌手到《中国达人秀》中男扮女装的选手，再到相亲节目《非诚勿扰》中的毒舌评委，王哲晓始终对新晋上位明星们的八卦感到乐此不疲。
　　But recently, the Wuhan University student has found that the running time of some shows has been shortened, while others have been delayed to late at night.
　　而最近，就读于武汉大学的王哲晓发现一些娱乐节目时长被缩水，而其他一些节目则被推迟到了深夜档。
　　“It has disrupted my schedule. I have to stay up to watch them now,” she said.
　　“这打乱了我的作息安排。现在我只能熬夜来看这些节目了。”王哲晓说。
　　The changes are part of a new trend instigated by the State Administration of Radio, Film and Television (SARFT). Last month it announced that it will curb the number of prime time entertainment programs in China on satellite TV channels.
　　这些变化只是广电总局所发起出的电视荧屏发展新趋势中的一部分。上个月，广电总局发表声明称，要控制国内各卫视频道在黄金时段期间播出的娱乐节目数量。
　　Entertainment shows refer mainly to four types of programs – dating, romance, talent and variety shows.
　　所谓的娱乐节目主要指的是相亲节目，情感节目，选秀节目和综艺节目这四类节目。
　　Jin Delong, deputy director of SARFT, has confirmed that the restrictions will begin next January. SARFT requires that only nine entertainment shows should be broadcast daily by the 34 channels from 7:30 pm to 10 pm. Only two entertainment programs will be allowed to air each week per channel, with the length of each show being limited to 90 minutes.
　　广电总局副总编辑金德龙表示，该限娱令将于明年1月份起开始生效。按照广电总局的规定，34个电视频道在晚7:30到10点间只能播放9档娱乐节目。每个频道每周只能播放两档娱乐节目，每档节目时长也被限制在90分钟以内。
　　It suggests that TV channels should focus on education programs, news and moral building content, and there should be a minimum of 90 minutes of self-produced news each day.
　　该规定建议各频道着眼于教育节目，新闻节目以及思想道德建设栏目，并且每天将至少有90分钟的自办新闻节目。
　　For some die-hard fans of the entertainment shows, the new rules sound annoying.
　　对于一些娱乐节目的铁杆粉丝而言，听上去这是个恼人的新规定。
　　“It greatly disturbs me, as I thought the wisecracking variety show hosts and hot candidates on the dating shows were the only things worth for me to wait in front of TV,” said Wang, a senior majoring in hydraulic engineering.
　　“这让我很不爽，在我看来，妙语连珠的综艺主持人和性感火辣的相亲节目嘉宾就是我守候在电视机前的唯一理由。”主修水利工程的大四学生小王说道。
　　Yu Guoming, a communications professor at Renmin University of China, says TV stations could lose money.
　　中国人民大学传播学教授余国明(音译)称，电视台可能会因此少赚钱。
　　“If the mass audience is interested in watching existing shows, changing them without offering new interesting ones will cause problems,” Yu said. “Sometimes the public needs psychological massage and relaxation through such programs.”
　　“如果广大观众喜欢看现有的节目，那么在无法提供新看点的情况下，就撤掉这些节目会带来一些问题。”余国明说道，“有时候公众需要通过这类节目来得到心理上的安慰与放松。”
　　According to the 2010 Report on Development of China’s Radio, Film and Television, entertainment shows had the highest ratings of satellite TVs in 2009.
　　根据《2010年中国广播电影电视发展报告》显示，2009年各大卫视频道中娱乐节目收视率最高。
　　But other experts say that satellite channels or viewers are not likely to be deeply affected by the change. Zheng Baowei, director of the National Journalism Research Association said, “For those channels that have been doing well in creating good shows, adjusting to the new regulation should not take long.
　　但其他一些专家则表示，这次变化并不会给各大卫视以及观众带来很大影响。全国新闻学会会长郑保卫说：“对于那些擅长制作优秀节目的频道而言，适应新规定应该不会花太久时间。
　　It is an opportunity for channels to be more innovative and come up with brand new attractive programs ”, according to Zheng.
　　郑保卫说：“这一举措为各大频道提供了进一步创新的机会，以便其打造出更有吸引力的新节目品牌。”
　　This stirs the interests of some more picky viewers. Xiao Sisi, 26, a planning manager at a foreign advertising company in Beijing, looks forward to seeing the effects of the new regulations.
　　这一规定也激发了一些比较挑剔的观众的兴趣。26岁的肖思思(音译)在北京一家广告外企担任企划部经理，她很期待看到新一轮限娱令的成果。
　　Some young viewers are thirsty for more news documentaries that offer an insight into society for a long time.
　　一些年轻观众长期以来就十分渴望看到些洞悉社会的新闻纪实节目。
　　They also whish for science and lifestyle programs that impart new knowledge that they could apply in life and work.
　　他们也期盼能够看到一些传授新知识的科教、生活类节目，以便他们可以将这些知识运用到生活与工作中去。
　　“In my opinion, all TV shows should have a point to them. I do not care if the regulations ban programs that show nothing but stupidity and the low-taste pursuit of fame,” she said.
　　“在我看来，所有的电视节目都应该立足于这一点。我不介意限娱令是否会毙掉某些除了用愚昧、低俗手段追逐人气之外毫无是处的电视节目。”她说道。
　　“I don’t want to waste any time on that.” A survey conducted by news portal Ifeng.com found that of the 870,919 respondents 52.3 percent supported the regulations and 44.5 percent were against the ban.
　　“我不想在这类节目上浪费任何时间。”一项由新闻门户网站凤凰网所做的调查显示，在接受调查的870919人中，有52.3%的人支持限娱令，而44.5%的人持反对意见。
　　Many viewers are not bothered by the regulations as they often get their entertainment online.
　　许多观众不会受到限娱令的影响，因为通常网络是他们的娱乐途径。
　　On the website of SARFT, it is stated that it resolutely opposes the spreading of “money worship, hedonism, and extreme individualism” in some entertainment programs.
　　广电总局在其网站上表示，坚决抵制某些娱乐节目所传播出来的“金钱至上、享乐主义和极端个人主义”。