麦当劳计划回馈老顾客

Later this year or by the start of 2017, McDonald's plans to launch a rewards program for all of its Big Mac lovers.

今年年末或明年年初，麦当劳计划启动“麦迷”回馈计划。

"We"re working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace," said Mike Andres, president of McDonald's USA.

据美国麦当劳业务总裁麦克·安德烈斯表示：“我们正在计划”顾客忠诚项目”，它与现代市场运作方式无异。”

The loyalty program will most likely be point-based, with points expiring after a certain period of time, encouraging more frequent trips to McDonald's.

项目极有可能采用计分积点制，时间节点积分到期，此举将鼓励“麦迷”经常回顾。

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