给客户写贺信的商务英语写作

一、 Draft a proposal report according to the following information:

1 此报告就是否购置凯乐格公司（Kellogg Company）股票提出个人倡导供有关人员进行投资决议时参考的商务英语写作；

2 凯乐格公司是一家从事食品生意在国内市场居当先地位的跨国公司，英语免费学习网站，当初在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好；

本文来自：英语之家

本文来自：英语之家

3 该公司现领有42%的市场份额，并仍在通过广告攻势扩大市场份额；

4 只管公司仍以谷类食物为主，但正谨慎地履行着产品多样化的盘算，包括冷冻食品；

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5 2003年公司的销售额增添了约16%，达45亿美元，而上一年则为37.8亿美元，这已是连续36年的销售增加。利润增长了约14%，学英语的好网站，达到3.48亿美元，而前一年为2.89亿美元； 本文来自：英语之家

6 由此可见，公司的财政状况是非常好的，销售额跟利润均多年持续增长；购买该公司的股票将是十显明智的投资决定。

商务英语写作如下：

REFERENCE REPORT 本文来自：英语之家

To: Related Investors

From: 本文来自：英语之家

Date: 6 March 2004

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations. 本文来自：英语之家

Findings 本文来自：英语之家

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods. 内容来自

In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company’s stock would be a very wise investment.

二、 假设你刚获悉你始终与之做进口生意的John Smith先生被提升为ABC贸易公司副总经理（Deputy Managing Director）,代表入口部给他写一封信表示庆贺。商务英语写作如下：

REFERENCE LETTER

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Dear Mr Smith 本文来自：英语之家

It is a pleasure to congratulate you on your recent promotion to Deputy Managing 本文来自：英语之家

Director of ABC Trading Company.

Because of our close association with you over the past ten years, we know how well

you are qualified for this important office. You earned the promotion through years of

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hard work and we are delighted to see your true ability win recognition.

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Agai, congratulations and best wishes for continued success. 本文来自：英语之家

Sincerely yours

本文来自：英语之家

Blank Lee

Import Manager

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来自：英语之家