大学生的网络淘金梦

他们是象牙塔里的大学生，也是初出茅庐(fledgling)小老板。如今大学生开网店成了热门，甭管在校的、毕业的，创业的学生已不在少数。亦学亦商的“两栖生活”，对他们来说，是得还是失，是苦还是乐？

Out of his own interest, a fresh graduate named Li Xiaohui runs a video game shop on taobao.com. And fully occupied with his job, his parents help him manage the store.
出于个人兴趣，刚刚从大学毕业的李晓辉（音译）在淘宝网上开了一家电玩店。由于工作繁忙难以抽身，他的店铺由父母帮忙打理。

"I didn`t think too much of starting my own business from this shop. But it operates well and earns me 2,000 ($303) to 3,000 yuan ($454) a month at the most," Li said.
李晓辉说：“之前我没怎么想过要靠这家店铺来创业，但现在店铺生意很好，最多的时候一个月可以赚到2000~3000元。”

On account of the difficulty in finding a satisfactory job, many college students are willing to start online shops to get over such period. A survey launched by social survey center of China Youth Daily indicates that 66.9 percent of the interviewees encourage graduates to keep online stores as starting enterprises, while 12.3 percent, disagree.
因为找不到称心工作，许多大学生宁愿开个网店以便度过待业期。由《中国青年报》社会调查中心展开的一项调查表明，66.9%的受访者鼓励大学毕业生开网店创业，同时有12.3%的人持反对意见。

A low starting line
起点较低

Due to the lack of funds, Ning Meng, a student in Jilin University chose to be a clothing surrogate.
由于资金匮乏，来自吉林大学的宁蒙（音译）选择当一名服装代理。

"We send orders to manufacturers and they will deliver clothes to purchasers. We can get the margin in between," Ning said.
宁蒙说：“我们给制造商下订单，他们把衣服运送给顾客，我们从中赚取差价。”

"Opening such a shop needs funds, and there is always hidden dangers behind it. If other store keepers place a substantial order, they will have a lower offer. Then it will leave me a small profit," Ning added.
宁蒙补充道：“开这样一个店铺需要资金，而且总有一些潜在风险。如果其他店主下了大订单，他们便会压低价格，这样一来留给我的利润就很少了。”

Have an advantage
优势所在

A college student in Shanghai named Liu Heng is a master of online shopping. He thinks that university students have unparalleled advantage in managing such businesses – network resource and abundant time.
上海大学生刘恒（音译）是网购行家。他认为，对于大学生来说，经营这种生意具有得天独厚的优势，一来具有网络资源，二来拥有充裕时间。

"I learned a lot about business in KAB entrepreneur courses," Liu said. "Brain storm and search engine will help you solve most of the problems in starting your own business."
刘恒表示：“在KAB （Know About Business）创业课程中我学到了很多商务知识。自主创业之初的绝大部分问题都可以通过头脑风暴和搜索引擎来解决。”

"College students have much on-line shopping experience, so they are aware of what their peers need. That`s the advantage they have," Lu Jing, a member in KAB entrepreneur club in Southwestern University of Finance and Economics told reporters.
西南财经大学KAB创业俱乐部成员刘静（音译）在接受采访时表示：“大学生网购经验丰富，所以他们了解同龄人的需求。这就是他们的优势。”

Lack of time
缺乏时间

Yan Jingjing, a junior in Beijing Forestry University (BFU) describes her career as "agony". Yan used to have an online accessory shop, which is popular among buyers. But numerous curriculums pushed her to deal with the business at night every day. Finally she shut down the shop for lack of time.
北京林业大学大三学生严晶晶（音译）称自己的事业是“煎熬”。严晶晶原来经营一家配饰网店，很受买家的欢迎。但繁重的课业负担迫使她只能每天晚上抽空处理生意，最后因为没有时间她只好关掉了网店。

The investigation displays that 69.7 percent of the graduates surveyed believe they underestimate the difficulty of running a shop; 57.8 percent think lack of experience would lead them to legal prosecution; 53.3 percent feel it would delay studying and 48.3 percent fear losing confidence in anything else if they fail once.
一项调查显示，在参与调查的毕业生中，有69.7%的人认为自己低估了开店的难度；57.8%的人认为缺乏经验可能会导致自己遭到起诉；53.3%的人认为开店会耽误学业；48.3%的人担心一旦自己失败了一次，之后可能会对别的事情都失去信心。